Volume 2 Issue 1 (October 2016)

 

VOLUME 2 ISSUE 1 (2016)

 

FACTORS INFLUENCING CUSTOMERS’ SATISFACTION AND BRAND’S LOYALTY IN COSMETIC PRODUCTS AMONG STUDENTS

Nurul Aishah Mohammad and Dang Merduwati Hashim

Faculty of Information Management, Universiti Teknologi MARA (UiTM)

Abstract

The paper aims to explore factors influencing customers’ satisfaction and brand’s loyalty in cosmetic products among students. Consumers consider the brand when they purchase any product and any service. Brands represent the consumer’s perceptions and opinion about presentation of the product. Three issues related are identified: students tend to frequently change the cosmetic products brands; lack of awareness of cosmetic products’ impact to health among students and lack of information in cosmetic products. The research objectives are: to explore the types of cosmetic products; types of pricing; types of placing and types of promotion in cosmetics products’ that influence customers’ satisfaction and brand loyalty in cosmetic among students.

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IMPACT OF TECHNOLOGY TO SOCIAL INTERACTION AMONG FAMILY MEMBERS

Fatin Izatie Mohamad Adib, Halida Yu and Saidatul Akmar Ismail

Faculty of Information Management, Universiti Teknologi MARA (UiTM)

Abstract

The aim of this research is to study the relationship between use of technology and social interaction or social communication among family members. This paper discusses the impact of technology usage on communication among family members. It also highlights the advantages of technology usage to and takes place among disabled children.                

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INFORMATION LITERACY AND STUDENTS’ PERFORMANCE IN A LIFELONG LEARNING CONTEXT

Caroline Anak Ossen, Saidatul Akmar Ismail and Halida Yu

Faculty of Information Management, Universiti Teknologi MARA (UiTM)

Abstract

The aim of this research is to identify how well the information literacy has an effect on the student’s life, especially, for the long term period of the learning process. This paper proposes an e-learning program as the best program to be implemented to enhance their knowledge skills. This paper also discusses issues faced in the 21st century that may cause the slow development of information literacy skills among students. The relationships between lifelong learning and information literacy and the contribution of both concepts in improving student’s performance were also highlighted.

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THE EFFECTIVENESS OF ARTS IN MENTAL HEALTH RECOVERY

Nur Ainina Herman and Norhayati Baba

Faculty of Information Management, Universiti Teknologi MARA (UiTM)

Abstract

Arts play can help people with mental disabilities or illness. The aim of this research is to evaluate the effectiveness of arts in mental health recovery. This paper will contribute to the mental health development and how medical institution use art intervention in recovering mental health related problems.

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FACTORS THAT LEAD TO INFORMATION VIRAL ON SOCIAL MEDIA

Nurul Syafiqah Rusli and Nurhidayah Hashim

Faculty of Information Management, Universiti Teknologi MARA (UiTM)

Abstract

Information viral is a cultural phenomenon where information is spreading rapidly through the Internet. The main objective of this research is to investigate the factors that lead to information viral on social media. This study will provide a better understanding on the concept of information viral on social media. It is important to understand the concept of information viral as it helps to explain why the information viral has becoming trends in the Information Age. Thus, this paper discusses the background and issues that related to the information viral on social media.

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